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Podcasts from Supermarket News covering issues that matter most to food retailers.

Podcast: How to drive revenue using digital shelf tags

SN sat down with Tighe Renner from Aperion to talk about ESL and how you can be using them smarter

Chloe Riley, Executive Editor

July 12, 2024

Electronic Shelf Labels (ESL) are taking off. Walmart recently announced that it plans to switch over to 100% electronic shelf labels by 2026, citing a need for increased productivity and reduced walking time as well as simplified stock replenishment and faster order picking and fulfillment. ESL is transitioning past the early adopter phase — the tech is now becoming more and more a necessity that gives retailers a leg up.

The cost on electronic shelf labels has also been dropping in recent years and, simultaneously, labor costs have been rising. All of which has industry analysts speculating that ESL tech is going to begin to quickly scale.

On this special tech edition of our podcast, “SN Techwire,” Supermarket News editor Chloe Riley sat down with Tighe Renner, senior manager, new business development with Aperion (a retail technology arm of the Hussmann Corporation) whose primary product is ESL offerings from digital store solutions company Hanshow.

During this podcast, you’ll learn:

  • About electronic shelf labels, and the revenue opportunities inherent in ESL for retailers 

  • The not so obvious ways ESLs can be helping retailers drive revenue

  • Issues or mistakes that retailers make when evaluating this tech

  • Loyalty — and how can grocers and retailers be thinking about using ESL to drive it

  • Affordability — how do you manage the upfront costs of ESL?

Take a watch.

 

About the Author

Chloe Riley

Executive Editor, Supermarket News

Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe. She lives in Woodstock, Illinois. 

Email her at [email protected], or reach out on LinkedIn and say hi. 

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