Podcast: How to get the uncommitted customer through your doors

On this special tech edition of our podcast, “SN TechWire,” we’re looking at loyalty – or rather – the lack thereof lately from consumers.

The pandemic saw a real push towards digital and online offerings, giving grocers a real opportunity to build loyalty. But the pathway forward for retailers now feels less clear. Consumers are shopping around, even despite committing to loyalty programs. Now it’s more like they’re committed to the concept of loyalty, more so than giving the majority of their basket to one retailer.  

Supermarket News Executive Editor Chloe Riley sat down with Alex Kinnier, the co-founder and CEO of Upside, a digital marketplace that connects retailers with shoppers with the goal of driving store foot traffic. They spoke about a new report from Upside regarding consumer spending behavior — and how grocers can be thinking differently about courting shoppers who are less inclined towards loyalty than ever before.

In this episode, you’ll learn:

Take a watch.