Save-A-Lot partners with Swiftly to drive ad revenue
The collaboration aims to expand Save-A-Lot’s digital footprint
February 6, 2024
![Save A Lot store rendering-Chicago-Auburn-Gresham-Yellow Banana LLC_0_0.jpeg Save A Lot store rendering-Chicago-Auburn-Gresham-Yellow Banana LLC_0_0.jpeg](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/bltde6f23d201d1b98d/6699a844f32f275f4ec3c4e1/Save_20A_20Lot_20store_20rendering-Chicago-Auburn-Gresham-Yellow_20Banana_20LLC_0_0.jpeg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Discount grocer Save-A-Lot has announced a partnership with Swiftly, a retail media tech company. The collaboration aims to expand Save-A-Lot’s digital footprint while enhancing customer, supplier, and retail media engagement.
Fred Boehler, CEO of Save A Lot, said “Pushing Save-A-Lot into the digital age is a key focus for our leadership team and Swiftly plays a critical part in this journey. Our customers are looking for ways to stretch their dollars as economic challenges make it increasingly difficult to make ends meet. Digital solutions, with a focus on personalization and savings, will not only meet our customers’ needs, but also sharpen Save-A-Lot’s competitive edge.”
Swiftly’s retail media network offers Save-A-Lot expanded access to advertisers and a nationwide reach. The company plans to reinvest retail media revenue into enhancing digital services for its price-conscious customers. This strategy aims to boost store visits, increase basket sizes, and elevate sales for its independent retail partners.
Founded in 1977, Save-A-Lot is one of the largest independently owned and operated discount grocery store chains in the U.S., with approximately 800 stores in 32 states.