AmazonFresh launches in Las Vegas

Amazon has expanded its AmazonFresh perishables same-day delivery service to Las Vegas.

The e-tail giant said Thursday that members of its Prime customer benefits program in Las Vegas can now shop tens of thousands of products — ranging from fresh produce, meat and seafood to household staples such as papers towels and soap — for one- and two-hour delivery.

Also through AmazonFresh, Prime members can order best-selling items on Amazon.com, including electronics, health care, personal care, home and kitchen, toys and other products.

AmazonFresh delivery costs $14.99 per month on top of the $119 annual Prime membership. Users get free delivery for orders of $35 or more (a $9.99 fee is charged for orders less than $35). New customers can get a 30-day free trial of AmazonFresh and receive $10 off their first order of $35 or more using promotional code “Grocery10” at checkout.

“We’re thrilled to introduce AmazonFresh to Prime members in Las Vegas,” Stephenie Landry, vice president of AmazonFresh and Prime Now, said in a statement. “Prime members tell us they want their stuff even faster. We're happy to deliver on that ask and can’t wait for customers in Las Vegas to take advantage of one- and two-hour delivery from AmazonFresh.”

With the launch in Las Vegas, AmazonFresh is now available in 15 major market areas, including Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Seattle and Washington, D.C. Groceries ordered through the service are delivered from Amazon fulfillment centers.

Related:Amazon Prime Now delivery launches at more Whole Foods stores

Expansion of AmazonFresh has lagged that of Prime Now, Amazon’s same-day grocery delivery and pickup service through Whole Foods Market stores. Seattle-based Amazon, in fact, has pulled AmazonFresh from some markets as its refines its online grocery offering in the wake of its 2017 acquisition of Whole Foods.

Through Prime Now, Prime members can shop thousands of items for delivery from Whole Foods, including fresh and organic produce, bakery, dairy, meat and seafood, floral and daily staples. Alcohol is also available for delivery to customers in some markets.

Early last month, Amazon expanded Prime Now delivery to Whole Foods stores in 88 U.S. markets with the addition of 13 new metropolitan areas. Prime Now Pickup service was extended to 30 metro areas in April. Both services are free on orders of $35 or more to Prime members (a $4.99 fee is charged for orders less than $35). Two-hour delivery is free for orders $35 and up, while one-hour delivery carries a $7.99 fee. Customers also can get pickup in 30 minutes for a $4.99 fee.

Related:AmazonFresh exits several geographic areas