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FreshDirect readying Washington expansion

Seeking drivers, account reps

Jon Springer, Executive Editor

March 4, 2017

1 Min Read
freshdirect
FreshDirect

Online grocer FreshDirect will be launching service in the Washington, D.C. market in the near future, a spokesman for the company told SN Friday. 

The New York-based retailer last month indicated it planned to launch service in a new city in the second quarter, but did not say where.

The Washington Business Journal however this week reported that visitors to FreshDirect’s website in the Washington area are seeing ads that say “Hey, D.C., we’re coming to your area soon!” In addition, job postings at the retailer’s website are seeking a business manager and route delivery driver for a Capitol Heights, Md. location from which it will launch service shortly. 

A spokesman for the company in an email to SN Friday confirmed the forthcoming Washington expansion but declined to provide additional details.

FreshDirect said last month its expansion would be funded in part through $189 million in new financing it received last year. Its plans call for expansion to additional geographies in 2018, officials said. 

About the Author

Jon Springer

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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