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UNFI to deploy indoor farms at distribution centers

Partnership with vertical farmer Square Roots to bring year-round fresh produce

Russell Redman

November 10, 2022

3 Min Read
UNFI-Square Roots indoor farm.jpg
United Natural Foods Inc. said the first Square Roots indoor farm is set to open in 2023 at its Prescott, Wis., distribution facility.United Natural Foods Inc.

United Natural Foods Inc. (UNFI) plans to co-locate indoor farms from vertical farmer Square Roots on-site at selected distribution centers starting next year.

Under a partnership with New York-based Square Roots, announced Thursday, UNFI said the first Square Roots farm, about 20,000 square feet in size, is slated to open at its Prescott, Wis., facility in 2023. Produce from that indoor farm will serve UNFI's retail customers in Wisconsin and Minnesota, including the Twin Cities metropolitan area.

Pioneering a vertically integrated model for indoor farming, Square Roots can quickly deploy its modular, cloud-connected farms in any location on a small footprint, UNFI noted. The indoor farms provide optimal conditions to grow fresh produce consistently throughout the year. Crops are harvested and packed inside the Square Roots facility, ready for distribution to customers on the same day of harvest.

“Today’s consumer is focused on the quality and freshness of their produce and relies on their local grocer to provide consistent access to high-quality, locally grown food, all year round that won’t spoil the day after they bring it home,” Dorn Wenninger, senior vice president of produce at UNFI, said in a statement. “Our relationship with Square Roots and their innovative indoor farming model not only strengthens our supply chain and gives back days of freshness to consumers, but also furthers our ambitious ESG initiatives and helps UNFI make progress toward our goals to reduce waste, lower greenhouse gas emissions, and advance sustainable agriculture and operations.”

Related:Vertically grown produce arrives at Trader Joe’s in Texas

Square Roots said its farms grow a broad range of leafy greens, microgreens and herbs via an ultra-efficient hydroponic system that uses significantly less water and land than conventional field farms. The company’s farmers use proprietary software to manage every aspect of growing, from planning production tasks to monitoring plant health.

“Our unique approach to indoor farming is fully optimized to support forward-thinking, large-scale distribution partners like UNFI,” according Square Roots co-founder and CEO Tobias Peggs. “Growing delicious fresh produce in Square Roots farms at UNFI facilities increases supply chain resilience and reduces miles driven transporting food. It’s good business, and it’s also better for people and the planet.”

Square Roots produce is pesticide-free and Non-GMO Project-verified, the companies said, adding that all Square Roots farms also are USDA Harmonized GAP Certified for the highest levels of food safety.

Related:Walmart picks up stake in vertical farmer Plenty Unlimited

“Whether we’re learning lessons from COVID-19, or considering the future impact of climate change, it’s clear that we need more resilience in our food system,” stated Square Roots co-founder and Executive Chairman Kimbal Musk. “With this partnership we can now bring local food, grown by local farmers, to UNFI’s network of retail customers and their shoppers, consistently and reliably, all year round.”

UNFI added that the Square Roots partnership stems from its “Better For All” initiative, in which the distributor aims to tighten relationships with produce suppliers to build an “efficient, expansive, high-quality” supply chain network to cut the time it takes to deliver produce to retail customers. For example, in early August, UNFI announced that it implemented new technology and processes to shorten certain delivery times by more than a day and realize the full potential of its data points to deliver fresher produce to stores.

North America’s largest publicly traded grocery distributor, UNFI operates 56 distribution centers and supplies more than 30,000 retailers in the United States and Canada, including natural product superstores, independent retailers, conventional supermarket chains, e-commerce retailers and foodservice providers.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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