KeHE Distributors to Host Holiday Show in Chicago

Innovation Center to display a variety of “gotta have” holiday products including healthy snacks, global cuisine, and “free-from” (i.e., allergen-free) products.

Fresh Products Pavilion to showcase new and exciting products in perimeter store categories.

Consumer shopping and eating insights from The Hartman Group -- Laurie Demeritt, CEO of The Hartman Group, will share her team’s insights on who makes shopping decisions these days, how shoppers complete their missions, and how and when food is consumed by millennials vs. baby boomers vs. teens.

Global Olive Oil Experience -- KeHE ups its game in olive oil by providing a hands-on, educational experience in the world of extra virgin olive oil. Participants can taste samples from 11 premium oil brands, as well as hear from leading olive oil experts. Tom Mueller, author of the New York Times bestseller Extra Virginity: The Sublime and Scandalous World of Olive Oil, will be on hand to meet with retailers to share his passion for only first class, extra virgin olive oil and discuss how they can make better choices on what oils they are offering their customers. According to Mueller, "the olive oil industry is currently locked in a race to the bottom in terms of quality. Selling high-quality olive oil to an increasingly discerning customer base can be a win-win situation, giving consumers better oil and merchants better margins.