Bob’s Red Mill Introduces Vegan, Gluten-free and Soy-free Protein Powders with Probiotics

In an effort to make it easy for consumers to add a wholesome nutritional boost to snacks and meal replacements, Bob’s Red Mill has launched a line of plant-based Nutritional Booster Protein Powders. The new Nutritional Boosters, which make use of pea protein, are available in four clean varieties: Protein and Fiber, Chai Protein Powder, Chocolate Protein Powder and Vanilla Protein Powder.

“From the beginning, Bob’s Red Mill has set out to provide products made with clean, nourishing ingredients,” says Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill. “We like to keep things simple, and we’re doing just that with our new Nutritional Booster Protein Powders, using just a handful of nutrient-dense, real ingredients to provide a quick and easy way to load up on protein, fiber and probiotics.”

The new Nutritional Booster Protein Powders (MSRP $29.99/16-ounce bag) contain 20 grams of protein per serving, along with beneficial probiotics, pre-biotic fiber and heart-healthy Omega-3s, company officials say. Each product is vegan, gluten-free, and soy-free, and is an excellent source of iron, officials add. The Vanilla, Chocolate and Chai Nutritional Boosters are naturally sweetened with monk fruit extract. The unflavored, unsweetened Protein & Fiber Nutritional Booster gets an additional dose of fiber from psyllium fiber powder. The entire line makes use of a powerful blend of pea protein, chia seeds and chicory root fiber.

As with all of Bob’s Red Mill’s gluten free products, the new Nutritional Boosters adhere to strict safety standards, including being produced in a 100 percent dedicated gluten free facility and being ELISA tested to verify gluten free integrity, officials add.

Bob’s Red Mill created the products after seeing demand from consumers who are looking for convenient, nourishing meal replacement options. The products, which are intended to be merchandised in the Personal Care & Supplements section of grocery stores, can be mixed with water for a protein shake, or blended with fruit and milk or yogurt to smoothies.

“We have a devoted following of consumers who already use our nutritive products, such as our Flaxseed Meal, as a means for adding extra nutrition to daily diets, and this new category is a natural fit for us” says Matthew Cox, vice president of marketing at Bob’s Red Mill. “There are a lot of protein powders on the market, but ours are unique in that they’re made from just a few simple, plant-based ingredients, combined in perfect proportions to provide an ample amount of protein, fiber, iron and probiotics, all of which are necessary for a balanced diet and healthy lifestyle.”

Bob’s Red Mill’s entire line Nutritional Booster Protein Powders are available now to retailers in cases of four, as well as online at www.bobsredmill.com.