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Buck Wild Introduces New Tortilla Chip Flavors

The two new flavors are made with real ingredients and contain no artificial flavors or preservatives.

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
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Buck Wild is adding Cheddar Chipotle Tortilla Chips and Garlic Sea Salt Tortilla Chips to its existing lineup of flavor-forward Tortilla Chips and Popcorn. Like all Buck Wild snacks, the two new flavors are made with real ingredients and contain no artificial flavors or preservatives. Cheddar Chipotle and Garlic Sea Salt are joining Buck Wild's Jalapeno Jack Tortilla Chips and Roasted Tomato Tortilla Chips on Walmart shelves nationwide.

"We've seen a tremendous response to Buck Wild since we first launched the brand this spring," says Emily Liu, Buck Wild Marketing Director. "Our bold flavor profiles have really resonated with consumers, and these two new Tortilla Chip flavors will continue to deliver on our commitment to providing products that help consumers snack the path less ordinary. We're thrilled to bring two new exciting offerings to the snack aisle."

Its today's millennials who are driving innovation, company officials say.  "Consumers today want flavors and ingredients they know, but with an unexpected twist. These new flavors do just that - Garlic Sea Salt has just a kiss of garlic and a hint of salt, and Chipotle Cheddar is an exciting blend of cheesy, smoky and spicy.  We're confident these flavors will rise to any snacking occasion," Liu continued.

In addition to Walmart, Buck Wild products are available at select grocers, including Fry's and King Soopers.

The "Mission Buck Wild" initiative supports the FareStart Youth Program, providing skill-building programs to help a new generation secure meaningful employment opportunities.

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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