Enjoy Life Introduces Plant-Based Protein Snacks

Enjoy Life Foods debuted its plant-based protein-packed ProBurst Bites and smaller, snack-size versions of the company’s cookies: Soft-Baked Cookie Minis and Crunchy Cookie Minis at Natural Products Expo West, which was held in Anaheim, Calif., in March. 

True to its free from product portfolio promise, Enjoy Life’s new innovations are Certified Gluten-Free and Non-GMO Project Verified, and free from the eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish.

“The free from category is something that’s only come to the forefront in recent years, and as is the case for all consumers, the needs of the free from community go beyond that of just traditional snacks,” says Joel Warady, chief sales and marketing officer at Enjoy Life Foods. “We’re continuously striving to out-innovate ourselves and deliver meaningful solutions for the 100 million Americans living with Celiac disease, food and gluten allergies and intolerances. We’ve found that clean protein is one area that all people are trying to get more of in their daily diets and we believe we’ve truly hit on something special with our new high-protein snacks. Our conveniently-packaged truffle-like bursts offer a healthy, totally free-from and truly decadent treat that can be eaten completely worry free—all made in a dedicated gluten-free, nut-free facility.”

Enjoy Life’s ProBurst Bites feature a rich blend of clean ingredients, available in four flavors: Cinnamon Spice Chocolate, Mango Habenero, Cranberry Pomegranate and Cocoa & Roasted SunSeed Butter. Rolled in a crunchy blend of seeds and spices, with a smooth creamy chocolate center, all four flavor profiles boast at least six-grams of plant-based protein per serving.

Enjoy Life also debuted bite-size cookie snack-packs at Expo West: Soft-Baked Cookie Minis and Crunchy Cookie Minis. Featuring the same wholesome ingredients and flavor profiles as their full-size counterparts, these on-the-go options are available in Chocolate Chip, Double Chocolate Brownie and Snickerdoodle for the Soft-Baked Minis, while the Crunchy Cookie Minis are available in Chocolate Chip, Double Chocolate, Vanilla Honey Graham and Sugar Crisp.

Enjoy Life’s new protein-packed snacks and sweet cookies will be available at retailers nationwide this summer for $6.99 and $4.79, respectively.