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Hy-Vee partners with Soda Health to launch new health and wellness benefits program
Through the program, recipients can receive personalized benefits on fresh produce, over-the-counter pharmacy items, clinical services, nutritional counseling, and more
Supermarket News Staff
January 12, 2024
2 Min Read
Hy-Vee, Inc. and Soda Health announce today the launch of a new Smart Benefits program that allows recipients to receive personalized health and wellness benefits at all Hy-Vee locations across the retailer’s eight-state region. The program is available to participating Medicare Advantage, Medicaid, and employer benefits programs, as well as other public organizations.
The benefits are personalized and delivered down to the SKU-level, ensuring that dollars may only be used on the products that contribute to a healthier lifestyle and health outcomes. Through the program, recipients can receive personalized benefits on fresh produce, over-the-counter pharmacy items, clinical services, nutritional counseling, and more. Recipients will also receive personalized health support, including reminders about health screenings, vaccinations, prescription refills, and information about medical supplies that relate to their specific health conditions.
The partnership aims to reduce food insecurity and improve overall health outcomes by promoting healthy habits and lifestyles among individuals and employer groups, utilizing Hy-Vee’s team of registered dietitians and a network of more than 275 retail pharmacies. The benefits program is powered by Soda Health, a health technology company that helps individuals identify, access, and pay for the resources they need to achieve a healthy lifestyle.
Participants may be eligible to access any of the following services and products available through the program, depending on their health plan:
Food benefits: Can be used on fresh fruits and vegetables, nutritious food items, medically tailored meals, meal plans, and more. Hy-Vee dietitians are also available to provide recipes, food preparation resources, and personalized food recommendations to help manage patient-specific conditions
Biometric screenings: Can help identify potential risk factors for chronic diseases like heart disease, hypertension, or diabetes, with follow-up nutritional programs led by Hy-Vee registered dietitians
Condition management programs: Help individuals learn how to manage certain health conditions through nutrition and lifestyle changes. Programs available for maternal health, diabetes, weight management, and hypertension
Dietitian services: In-person or virtual nutritional counseling sessions to help individuals reach their personal health and wellness goals
Vaccinations: Routine vaccinations to help protect individuals’ health. Vaccinations are available for flu, COVID-19, RSV, shingles, pneumococcal, and more
Smoking cessation: A group course that provides resources and support in individuals’ journey of quitting smoking
The program is funded by insurance plans, and other health benefits organizations, to help increase access to health care and address social determinants of health. Through the program, employer groups have the opportunity to create customized benefit plans that best support their employees and can include incentives like gift cards, fuel discounts, exclusive coupons, and more. The benefits can also be used to pay for transportation to medical appointments and personal utility bills.
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