Jelly Belly Enters Organics Market with Organic Jelly Beans and Fruit Snacks

Jelly Belly Candy Company will debut Organic Jelly Beans in 10 assorted and five sour flavors, and Organic Fruit Flavored Snacks this winter. “A broader range of consumers are buying more varieties of organic foods than ever before,” says Rob Swaigen, vice president of global marketing. “The organic category has steadily grown for the last decade, and we are excited to meet this growing demand with organic gourmet snacks.” Organic Jelly Beans will be available in 1.9-ounce Grab & Go peg bags and 5.5-ounce pouch bags. Ten assorted flavors include Apple, Berry, Blueberry, Cherry, Coconut, Lemon, Orange, Peach, Pear and Strawberry. In addition, a variety of five sour flavors will include Apple, Cherry, Lemon, Orange and Berry. Organic Fruit Flavored Snacks will be available in two package types. The 2.1-ounce Grab & Go peg bags and 5.5-ounce pouch bags will feature a mix of six favorite fruit-shaped flavors in packages designed to appeal to a variety of consumers: Strawberry, Berry, Lemon, Apple, Orange and Cherry. The fruit flavored snacks will also be available in six-count boxes with 0.8-ounce bags featuring a charming rainforest animal design and shapes, ideal for individual snacking, lunchboxes and travel. Mixes in this collection include six assorted flavors; Berry Cherry mix with Berry, Strawberry and Cherry; and Strawberry Apple mix with Strawberry and Apple. All ingredients in Jelly Belly's organic lines are certified organic by the U.S. Department of Agriculture, with flavors and colors from natural sources. Jelly Belly Candy Company already has two mixes that contain colors and flavors from natural sources – Superfruit Mix and Jelly Belly Snapple Mix. Organic Jelly Beans and Fruit Flavored Snacks are made with non-GMO ingredients, certified OU Kosher, vegetarian, and are free of gelatin, gluten, fat and dairy.