Kate Farms Redesigns Packaging for its Komplete Shake

Kate Farms, Inc., maker of plant-based, ready-to-drink meal replacements, has revamped its brand's look. Michael Fougere has also joined the company as COO. The company created Kate Farms Komplete, an organic, non-GMO, vegan, gluten, dairy and soy-free RTD meal replacement shake.

"Michael Fougere's track record of driving successful and strategic growth in the beverage industry will further expand Kate Farms Komplete's distribution without sacrificing our exceptional and unique nutritional quality," says Richard Laver, Kate Farms' founder.

Fougere was at the helm of Coca-Cola's entrance into New Age beverages, played a key role in the Coke-Nestlé Refreshment Company partnership, and was part of the Power Ade National launch team. Formerly vice president of operations at Honest Tea, and with key former roles at Muscle Milk, POM Wonderful, Zico Coconut water and Plum Organics, he is a proven and valued leader in the beverage field, say company officials.

Kate Farms partnered with famed global branding agency Hornall Anderson, whose clients include Starbucks and REI, to redesign the Kate Farms Komplete packaging to reflect its unique nutritional quality and great taste.

"It was an honor to work with the folks at Kate Farms who are driven to make people's lives better by offering something exceptional in the market," says Jack Anderson, co-founder and chairman of Hornall Anderson. "They personally have experienced the impact that whole nutrition from nature can make on one's health. Our goal was to express their company motto 'All Good Things' in the refreshed brand."