KeVita Adds Three Master Brew Kombucha Flavors

KeVita, makers of artisan of fermented probiotic and kombucha beverages, has added three energizing Master Brew Kombucha flavors available at retailers nationwide: Dragonfruit Lemongrass, Mango Habanero and Citrus. 

The flavors join KeVita's lineup of three fermented drink categories and serve as a springboard for a national, multi-platform campaign, which will inspire people to take control of their health and revitalize from the inside.

KeVita Master Brew Kombucha is naturally energizing with organic caffeine and fermented kombucha green and black tea. Each bottle contains over 4 billion colony forming units of live probiotics and just 35 calories per 8-ounce serving. KeVita offers the only kombucha that carries the Verified Non-Alcoholic certification, according to company officials, providing all the benefits without the alcohol. 

Dragonfruit Lemongrass marries lush dragonfruit with fresh lemongrass and a hint of basil, while Mango Habanero Perfect pairs mango sweetness with a spicy habanero kick in every sip. Citrus combines sun-ripened lemon, lime and orange with aromatic rosemary. 

"By pairing enticing flavors with the benefits of organic acids and probiotics, we've grown our Master Brew Kombucha line tremendously from year to year," says Bill Moses, CEO and co-founder of KeVita. "These drinks are the total package, and we aim to continually exceed the expectations of our fans with innovative, new brews that taste great." 

KeVita's national campaign asks fans to look inward and share how they feel on the inside. Participants will visit www.innerselfie.kevita.com, upload a selfie, and complete the sentence, "I am _____ inside," – in short, their #InnerSelfie. The new image can then be enhanced with KeVita filters, featuring bubbles and colorscapes from the company's signature drinks. 

For every entry through the site that is shared using the hashtag, #InnerSelfie, and tagged @KeVitaDrinks, KeVita will donate $1 to the Gastric Cancer Foundation1. Submissions are also eligible to win KeVita prizes. Selected weekly, #InnerSelfie winners will be celebrated on KeVita's social channels and refreshed website, which will feature a new "Learn" section dedicated to digestive and immune health information. The campaign will also feature leading tastemakers from across the country who align with KeVita's mission to help people revitalize from the inside. 

"We believe it's what's inside that counts, and we hope this campaign inspires our fans to share their passions and learn more about what's inside KeVita drinks that can help them revitalize throughout the day," says Bryan Crowley, chief strategy officer of KeVita. "By partnering with the Gastric Cancer Foundation, we've given our fans an incentive and platform to share their #InnerSelfie – and all for a great cause."

"KeVita is spotlighting the urgent need for more research funding for this deadly disease, especially with the growing incidence of young people affected," says Wayne Feinstein, chair at Gastric Cancer Foundation.