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Meijer launches personalized nutrition coaching service

The service will exclusively be offered in Michigan, with future plans to expand across the Midwest

Supermarket News Staff

January 10, 2024

1 Min Read
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The virtual coaching service is confidential and focused on helping individuals achieve and maintain optimal health through proper nutrition and dietary choices.Meijer

Meijer has announced a new virtual personalized nutrition coaching service. The service will only be offered in Michigan to start, with future plans to expand across the retailer’s Midwest footprint.

Led by Meijer registered dietitians, the new offering provides personalized nutrition guidance for individuals. An initial 45-minute session costs $89. Customers can then schedule as many follow-up appointments as needed at $49 per session. All appointments can be made via the Nutrition by Meijer webpage.

Based on the individual’s needs, the program may include:

  • Assessment, Monitoring and Evaluation: Conducting thorough assessments of an individual’s current dietary habits, lifestyle, medical history and nutritional needs and making necessary adjustments based on feedback and changes in health status

  • Education: Providing education on nutrition principles, food choices, portion control and the importance of a balanced diet

  • Meal Planning: Creating personalized and balanced meal plans based on the individual’s specific health goals, dietary preferences and any existing medical conditions

  • Nutritional Coaching: Offering guidance and support to individuals with specific health concerns, such as diabetes, chronic inflammation, cardiovascular issues and gastrointestinal challenges

  • Food Allergy and Intolerance Management: Assisting individuals with identifying and managing food allergies or intolerances and helping them plan meals accordingly

  • Weight Management: Assisting clients in achieving and maintaining a healthy weight through appropriate diet and lifestyle changes

  • Behavioral Change Support: Helping clients adopt and sustain positive changes in their dietary habits by addressing psychological and behavioral aspects of eating

Accredited by the Commission on Dietetic Registration, Meijer registered dietitians are registered dietitian nutritionists (RDNs) with a degree from a certified dietetics program. All dietitian staff has completed a supervised practice requirement, passed a national exam and continue to take part in professional development opportunities within the industry. 

The service is FSA and HSA-eligible. Participants must be 18 years or older.

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