Minta Beverages Launches Tea in A Box

Minta Beverages, Inc. will launch its new natural beverage product line, Tea in A Box, through major natural food supermarkets and other food and beverage retailers in mid March in the United States and later this year in Canada. The natural and organic flavored teas will be offered in a bag-in-box format that enables consumers both easy use and storage. 

“Our packaging creates a revolutionary advantage in BIB packaging," says Jenia Kokotuha, founder of Minta Beverages. "We faced a difficult task to locate co-packers who are able to fill organic, non-alcoholic products and as a result, we decided to heavily invest in technology to package our tea aseptically in order to offer an over 12-month shelf life for our products.”

Tea in A Box comes in a horizontal container largely made of environmentally friendly unbleached cardboard that fits neatly on refrigerator shelves for easy access, which is about the size of a 6-pack of soda. Its special spout is designed to prevent drips and spills Tea in A Box organic iced teas.  

Minta’s vice president of sales, Craig Diss, anticipates that consumers will embrace the natural tea beverage as a healthy alternative to both traditional soda and energy drinks that are popular today. “A vast majority of consumers are concerned for their well being and are now choosing drinks that both taste great and make them feel great throughout the day. Our Tea in A Box is delicious, sophisticated and refreshing. While made of natural ingredients, our line of teas are the future of beverages,” he says.

Tea in A Box comes in six  flavors. These include the organic pure cane sugar sweetened Peach Black Iced Tea, Lemon Black Iced Tea and Raspberry Black Iced Tea, which are 15 calories per serving, while Jasmine Green Iced Tea, Ginger Green Iced Tea and the classic Mint Green Iced Tea are unsweetened and zero calories. 

All Tea in A Box natural iced tea beverages are made of USDA certified organic, non-GMO, vegan and gluten-free ingredients. Kokotuha adds, “Minta Beverages uses only the very best quality ingredients in our natural iced tea beverages. It’s the only way. Anything else would be a compromise and our faithful following would taste it right away.”