Nature Valley Expands Beyond Traditional Granola Bars with Two Product Launches

While some brands may think outside the box, Nature Valley thinks outside the bar – the granola bar, that is, company officials say. Nature Valley announced two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola. Nature Valley’s new soft-baked oatmeal product and loose, bagged granola make it easier for consumers to enjoy the taste of Nature Valley on the go. “Consumers have been asking for different variations of our classic Nature Valley granola bars for years. First, we responded with different flavor and texture combinations – from sweet and salty, to nuts and fruit,” says Michelle Peterson, associate marketing director for Nature Valley. “Now, we’re tackling new product lines that consumers have been asking for, and that complement our core business as the creator of the granola bar category.” Nature Valley Soft-Baked Oatmeal Squares: New Nature Valley Soft-Baked Oatmeal Squares are made with 100 percent natural whole grain oats and are soft-baked. Each square contains 12 to 16 grams of whole grains and is 160 calories or less, for a morning snack that pairs well with coffee, tea or juice. Available in two flavors – Peanut Butter and Cinnamon Brown Sugar – Nature Valley Soft-Baked Oatmeal Squares are now available at retailers nationwide with a suggested retail price (SRP) of $3.89 for a six-bar box. Nature Valley Protein Granola: New Nature Valley Protein Granola makes it easier to enjoy the taste of Nature Valley anytime, anywhere. Made with natural ingredients, each serving contains 10 grams of protein and at least 23 grams of whole grain (48 grams of whole grain recommended daily) found in the granola aisle at retailers nationwide. Nature Valley Protein Granola can be sprinkled on yogurt, enjoyed with milk or to satisfy mid-day cravings. The product is available in two varieties – Oats ‘n Honey and Oats ‘n Dark Chocolate – with an SRP of $4.49 for an 11 ounce bag.