Nestlé Health Science Introduces BOOST Simply Complete Nutritional Drinks

Nestlé Health Science is expanding its line of BOOST nutritional drinks with the national rollout of BOOST Simply Complete, which provides complete and balanced nutrition with only nine ingredients, plus a blend of 25 vitamins and minerals and no artificial flavors, colors or sweeteners.

“Today’s consumers desire products that taste great but are made with ingredients they recognize,” says Barbara McCartney, regional business head, Nestlé Health Science Consumer Care North America. “We want to offer people a variety of options so they can choose a nutritional drink that works best for their health and wellness goals. We created BOOST Simply CompleteTM for people seeking simplicity in their lifestyle and nutritional choices.”

The goal when developing the recipe for BOOST Simply Complete Drinks was to find a way to provide complete nutrition with fewer ingredients, a delicious taste and the convenience people expect from BOOST Drinks, company officials say.

“We conducted research among consumers to find out what they look for most in a nutritional drink, and which ingredients are best understood and preferred,” says Fariba Roughead, head of global nutrition translation and concept generation unit, Nestlé Health Science. “We also took care to find ingredient suppliers that meet Nestlé’s high standards for quality.”

Each eight-fluid-ounce bottle of BOOST Simply Complete Drinks provides 190 calories, 10 grams of protein for muscle health, plus calcium, vitamin D and magnesium to support strong bones. The package clearly describes each ingredient and its role or benefit. From filtered water for hydration, to milk protein concentrate as a source of high-quality protein, to cane sugar for just a touch of sweetness, it’s all explained on the package.

Both flavors of BOOST Simply Complete Drinks – Dark Chocolate and Vanilla Bean – are soy free, gluten free, kosher, made without corn and suitable for people with lactose intolerance.