Optimum Nutrition Introduces PLATINUM HYDROWHEY Red Velvet Flavor

Optimum Nutrition ("ON") introduced the newest flavor addition to its PLATINUM HYDROWHEY line – Red Velvet Cake. The product offers ON's hydrolyzed whey protein formula in an on-trend flavor for athletes seeking whey protein for muscle building and recovery.

"Red velvet cake is an in-demand flavor – but it wasn't enough for ON just to jump on the bandwagon," says Stuart Heflin, director of North America marketing for ON. "Our iteration had to meet our high ON standard for innovation and the result is a formulation that captures the taste of red velvet cake perfectly – including the hint of cream cheese frosting."

ON's PLATINUM HYDROWHEY delivers fast-digesting whey protein that provides essential nutrients to help support muscle recovery after an intense workout. Each serving contains 30 grams of protein, 15.5 grams of naturally occurring essential amino acids and nearly nine grams of naturally occurring and added BCAA's, including leucine, isoleucine and valine. The powder is instantized to mix easily with a spoon and can be combined with water, milk or milk alternatives like soy or almond milk.

"By hydrolyzing whey protein isolates to break larger proteins down into smaller pieces, these ultra-pure whey isolates in our PLATINUM HYDROWHEY get into your system rapidly, helping the muscles to start recovering from heavy training," says Heflin.

Red Velvet Cake joins six other PLATINUM HYDROWHEY flavors, including: Turbo Chocolate, Chocolate Mint, Chocolate Peanut Butter, Cookies and Cream Overdrive, Supercharged Strawberry and Velocity Vanilla.