Our Little Rebellion Launches with Bean Crisps and Crinkles, New Look for PopCorners

The makers of PopCorners, BFY Brands, launched Our Little Rebellion, a family of non-GMO and gluten-free popped snacks.

The new Our Little Rebellion snack portfolio features new branding and now includes Bean Crisps and Crinkles. Our Little Rebellion’s new packaging was created to establish an iconic brand block on-shelf for all three distinct snack varieties, company officials say. All snacks featuring the new look begin shipping to retailers nationwide this month.

“Our vision with Our Little Rebellion is to give consumers undeniably delicious snacks that don’t sacrifice taste, nutrition or quality, and our new packaging better communicates this commitment while creating cohesion across all of our brand pillars,” says Paul Nardone, chief executive officer at BFY Brands. “What began as PopCorners, Our Little Rebellion is now a righteous family of snacks that we believe will change the face of the category by challenging people to expect more from their snacks. From pioneering new ways to process our ingredients, to transparently sourcing each non-GMO corn crop, we’re committed to striving for the best in everything we do, so all our fans can enjoy something a little better.”

Our Little Rebellion snacks are Non-GMO Project Verified, Certified Gluten Free and OU Kosher. Featuring minimally processed ingredients, each snack line also boasts Our Little Rebellion’s overarching commitment to creating snacks that are never fried, always gluten free, and contain no artificial anything. Product details include:

PopCorners – Flavors include: Carnival Kettle, Cheddar Feel-Good, Salt of the Earth, Smokin’ Jalapeno White Cheddar, Sweetly Salted Caramel, Cinema Style, Sweet Heat Chili

Bean Crisps – Flavors include: Salt of the Earth, Cha Cha Chili, Saucy Salsa (Verde)

The launch of Our Little Rebellion comes on the heels of recent executive hires to bolster the leadership team including veteran industry talents: Paul Nardone as CEO, Dan Morgan as president and chief sales officer, and Laura Kuykendall as vice president of marketing. Leading this new revolution in snacking, Nardone began his natural food vocation at Annie’s Homegrown holding numerous senior roles, and also served as president and CEO of Immaculate Baking Co. through its acquisition by General MillsGeneral Mills