PowerBar Launches Clean Whey Product Line

PowerBar debuted its new Clean Whey Protein Bars and Clean Whey Protein Drinks to its portfolio. In response to consumer requests for cleaner ingredient labels, PowerBar Clean Whey products feature no artificial sweeteners, two grams of sugar and high quality whey protein for sustained energy.

"Clean foods have risen in popularity over the years as consumers have become more health conscious and savvy regarding how to power their bodies both on and off the field," says Eric Zaltas, vice president of R&D at Premier Nutrition Corporation. "PowerBar Clean Whey protein bars and drinks are on trend with the movement toward removing artificial sweeteners, colors and flavors from foods and utilizing high quality proteins, like the whey protein we use in the Clean Whey product line."

The Clean Whey products arrive in the midst of a complete relaunch for the brand, as PowerBar unveils a more approachable personality, company officials say. With ongoing new product launches, PowerBar is reminding all active players in the sports world that its food and beverages offer convenient, nutrient dense and great tasting options.

"Earlier this year, we committed to better understanding our consumer and evolving our food and beverages to re-establish PowerBar as a brand for all athletes, including the many social sport enthusiasts who celebrate the joy and community of sport each week," says Doug Cornille, PowerBar vice president of marketing. "Our new Clean Whey product line is just another step in our journey to become more transparent and to power these communities through improved and on trend nutrition. It demonstrates our ability to listen to consumers and respond, and we are excited for the future of PowerBar."

New products include: PowerBar Clean Whey Protein Bar in Chocolate Chip Cookie Dough, Cookies and Cream and White Fudge Raspberry; and PowerBar Clean Whey Protein Drink in Berry Pomegranate and Fruit Punch flavors in October 2016.