Progresso Introduces Vegan 'Good Natured' Soups

Progresso introduced Good Natured soups, which boasts three quarters a cup of vegetables per serving.

Available in three flavors: Hearty Tomato with Spinach and Roasted Garlic, Hearty Corn and Chipotle Chowder, and Hearty Lentil with Garden Vegetables, Good Natured soups are vegan, using different bean bases and vegetable purees to achieve a delicious, hearty and creamy texture, all while not using any dairy ingredients. Good Natured soups also have no preservatives or colors from artificial sources.

“We know that consumers are more interested in plant-based diets. With Good Natured soups, we’re celebrating vegetables and showing that beans are not boring and lentils can be fun,” says Roger Galloway, Progresso marketing manager. “Whether you start your Mondays going meatless or recently started pinning vegetarian inspiration, our unique flavors will satisfy your hearty appetite.”

As farmer’s markets are slowing down and people have tried their vegetables steamed, grilled, baked, boiled, blanched, spiraled, blended, or even baked in cookies – the new soup line is being launched just in time for soup season, company officials say. 

Good Natured soup is available nationally in the soup aisle and has a suggested retail price of $3.29 per 17-ounce carton (2 servings).