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Rubicon Exotic Beverages Launches No Sugar Added Line in the United States

Rubicon Exotic Juices are crafted from fruits sourced from all over the world, specifically Ecuador, India, South America, Taiwan, Turkey, and Vietnam.

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
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Rubicon Exotic Juice launched a No Sugar Added line of its exotic juice beverages in the United States. Rubicon Exotic Juice is 100 percent juice and has no added sugars, artificial preservatives, colorings, or sweeteners.

Rubicon Exotic Juices are crafted from fruits sourced from all over the world, specifically Ecuador, India, South America, Taiwan, Turkey, and Vietnam.  Each serving the beverages contains 100 percent of the Daily Value of vitamin C.  The no sugar added line highlights the brand’s message of “Making Life More Exotic” by continuing with their six flavors: Mango, Lychee, Guava, Guanabana (Soursop), Pomegranate, and Passion Fruit.  Rubicon juices are rich, authentic, full bodied, unique, and refreshing.

“The Rubicon team is excited to launch our No Sugar Added line in the United States with no artificial preservatives, colorings, or sweeteners,” says Bill Sipper, managing partner at Cascadia Managing Brands.  “We are always looking for new ways to address consumer preferences and demands.  The No Sugar Added line provides consumers with exciting juice flavor options sweetened only by the natural sweetness of the fruit itself.”

Rubicon utilizes the expertise of Ramsey, N.J.-based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy.

Rubicon Exotic Juice beverages will be available in stores in the greater New York City metropolitan area.

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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