Schwan's Consumer Brands Updates Pagoda Asian Snack Line

Pagoda Asian-snacks, marketed by Schwan’s Consumer Brands, unveiled formulation updates to its Potsticker and Crab Rangoon offerings, as well as new sauces.

Schwan’s Consumer Brands renovated the Pagoda egg roll product line in 2015 as a part of the company’s commitment to simplify ingredients in its broad portfolio of branded foods. The focus was on simplifying ingredient labels and sourcing real, high quality ingredients. And now, the entire Pagoda line meets these commitments, company officials say. 

“Consumers today are looking to stock up on convenient, crave-worthy snacks at home, but they don’t want to compromise on their quality and taste standards,” says Jessie Joslin, director of desserts and Asian-style snacks at Schwan’s Consumer Brands, Inc. “As the leader of the Asian-style snacks category, we are committed to exceeding expectations on big taste and the use of quality ingredients with our Pagoda products. With these ingredient improvements, our consumer messaging and our commitment to collaborate with retailers to deliver category growth, we hope to entice shoppers down the freezer aisle.”

All Pagoda snacks contain zero preservatives, certified artificial food colors, high-fructose corn syrup and MSG. These snacks have always featured premium meats, scratch-made crispy wrappers, and fresh cut vegetables delivered, cut, and flash frozen in-house daily.

The brand’s Potstickers now contain 60 percent less sodium; a new Lime Ponzu sauce, and a reformulated dough optimized for an authentic steamed experience from the microwave. Additionally, Pagoda Crab Rangoons now contain 100 percent real crab meat; 25 percent more meat and the brand’s signature Sweet Chili sauce.

The Asian-style snacks category has seen consistent growth in 2016, lead by 18.6 percent growth of Pagoda products versus a year ago. These category share gains have been largely driven by the Pagoda brand’s consistent share growth. Pagoda products have experienced double digit growth since 2012 and are the 2016 share leader in the Asian-snacks category (IRI MULO, latest 52 weeks as of 10/13/16). These snacks can be found in grocery freezer aisles nationwide at a suggested retail price of $3.79.