Sponsored By

Simple Mills Introduces Organic Frosting

The new Simple Mills Organic Frosting adds sweetness with the help of monk fruit extract and creaminess with a combination of coconut oil and sustainably sourced palm shortening.

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
Supermarket News logo in a gray background | Supermarket News

Simple Mills Introduced its new Organic Frosting. Made with half the sugar of both natural and conventional frosting brands, new Simple Mills Organic Frosting adds sweetness with the help of monk fruit extract and creaminess with a combination of coconut oil and sustainably sourced palm shortening. It’s also free of GMOs, dairy, gum, emulsifiers and gluten – vegan – easy to spread – and “simply” delicious.

Available in vanilla and chocolate flavors, the new frostings contains eight whole-food ingredients that have been meticulously selected and sourced. Monk fruit extract, derived from a subtropical melon and coconut oil. The palm oil – added for flavor and texture – is both RSPO- (Roundtable on Sustainable Palm Oil) and EcoSocial-certified to ensure sustainability. The cocoa in the chocolate frosting is produced in a fair trade cooperative designed to create sustainable incomes for farmers and their families. And unlike other frostings, the Simple Mills brand contains no corn syrup, corn starch, citric acid, xanthan gum, artificial flavors, colors or preservatives, or other problematic ingredients.

Each 10 oz container carries an MSRP of $4.99 and frosts one cake or 24 cupcakes. Initial distribution includes select Whole Foods, Albertsons, Safeway, Wegman’s and other stores. The new frosting line joins Simple Mills’ eight baking mixes and four cracker varieties, all of which are made with nutrient-dense, whole-food ingredients and are Non-GMO Project Verified, certified gluten-free, and formulated without grain, soy, artificial flavors or fillers. It’s that simple.

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like