Sobeys Opens First ‘Extra’ Store

BURLINGTON, Ontario — Sobeys has remodeled a store here as its first Sobeys Extra location focused on healthier food at reasonable prices, the retailer announced.

The 58,000-square-foot store embodies Sobeys’ Better Food for All program, launched in September, and includes a variety of new and expanded features. Customers can make use of an in-store chef, well-being counselor and cheese ambassador, as well as a special events center.

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Sobeys Extra also has expanded bakery, produce and natural food departments, and premium meat and seafood and premium cheese and deli departments. Sobeys’ Kitchen offers prepared foods such as stone oven-baked pizza and hot roast beef dinners from the Carvery.

“The grand opening of the first Sobeys extra is a significant milestone in our journey to bring better food to all Canadians,” Marc Poulin, president and CEO, said in a press release. “Our new store concept offers customers an inviting atmosphere of food discovery while also offering many extras that will help customers to eat better, feel better and do better.”