Wholesome! and Surf Sweets Launch New Products For Families On-the-Go

With the modern family constantly on-the-go, Wholesome! and Surf Sweets brands are introducing timesaving items to their product lines. Wholesome! is the nation's leader in Fair Trade organic sugars and other sweeteners, while Surf Sweets is a leading supplier of allergy free candy and the number one supplier of natural Gummy Bears, Gummy Worms and Organic Jelly Beans. Experts in all things sweet, both brands will be sampling their newest items, along with sister organic candy brand TruJoy Sweets, at Natural Products Expo East (Booth #1317), September 22-24 in Baltimore, Md.

The Wholesome! line of Organic and Non-GMO Frostings hit store shelves this summer with Chocolate, Vanilla and Wild White Strawberry flavors. The frostings are free of artificial preservatives and flavors, and their Vegan, Gluten-Free and Kosher certifications make them an easy baking solution for every kind of sweet tooth and occasion. The frostings are made with Fair Trade Certified ingredients, so each purchase helps improve the lives of farmers in other countries. Available in 12.5 ounce containers, the frostings retail for $5.99.

Organic DelishFish is an organic version of a popular fish-shaped candy and the first ever candy brand for Wholesome!. Perfect for kids of all ages, DelishFish is made with organic, clean ingredients and free of artificial colors or flavors. Without the worry of artificial ingredients, DelishFish makes a tasty snack for road trips, movie nights or even as a lunchbox surprise. The candy is sweetened with Wholesome! Fair Trade Organic Cane Sugar, instead of high fructose corn syrup, is Non-GMO Project Verified, Gluten Free, Vegan and Kosher and has Fair Trade Certified ingredients. The candy will be available in 2 ounce (MSRP - $1.99) and 6 ounce (MSRP - $4.79) pouches and will begin appearing on store shelves in early 2017.

For families with food allergies, it makes life easier to bring trusted allergy-friendly brands on-the-go, and that includes sweets. Surf Sweets has made this easier by increasing the pack size on its most popular candies like Gummy Bears and Organic Jelly Beans into 6 ounce value packs with a resealable closure that is perfect for portion controlled snacking and travel (MSRP $4.79). Other new items are the Surf Sweets organic candy multipacks for Organic Fruity Bears and Organic Jelly Beans (MSRP $4.99). Each pack contains 10 individually wrapped 0.5 ounce packs of candy that are perfect for an on-the-go snack or for sharing among friends or classmates. There is even a pastel Springtime multipack with its Organic Jelly Beans that would be a perfect addition to any Easter Egg Hunt. All items will begin hitting store shelves in early Spring 2017.