Brokers Form Supervalu Alliance

MINNEAPOLIS — Four sales and marketing companies have formed an alliance to service stores owned and supplied by Supervalu here, one of the brokers told SN. Phoenix-based Co-Sales Co. said it had formed United Sales Strategies in partnership with ESM, Grand Strategies and Fresh Strategies to provide CPG sales and marketing support exclusively at Supervalu.

Co-Sales was one of the founding partners last year of Independent Broker Solutions, a company formed for independent brokers to provide sales and marketing support at Supervalu, but it is no longer with IBS, a spokeswoman for Co-Sales told SN.

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