Datasembly Secures $7M in Funding

Datasembly, a provider of real-time product pricing, promotions and assortment data for retailers and CPG brands, has secured $7 million in funding led by existing investor Valor Siren Ventures with participation from other previous investors including Craft Ventures, Twenty 5 Twenty, Evan Brown and Launch Capital.

With three of the top 10 CPG brands and two of the top five regional and national retailers already customers, the new funding will help Datasembly to accelerate growth within the engineering and sales operations teams and allow it to invest further in its sales and marketing growth strategies, says the company.

“We are empowering retailers and manufacturers to make better strategic decisions and react to market changes with precision, speed, and ease through our hyper-local and real time data,” said Founder and CEO Ben Reich in a statement. “With this new strategic investment, we will continue to invest in our growth infrastructure, particularly engineering, sales, and marketing operations. Likewise, we will continue to improve on the delivery of our insights and the introduction of new products for the market.

“We have the talent, and now the resources, to continue to grow our customer base and solve the industry’s archaic pricing problem, especially as macroeconomic uncertainties grow,” he added.

Datasembly has over three years of data—captured through a proprietary data collection engine—which it says, results in a meaningful difference from market research platforms that have historically relied on manual data collection. Data includes pricing, promotions and assortment information for both online and brick-and-mortar retailers, providing clients with insights and competitive information for real-time product transparency, the company adds.

“As the market uncertainties continue, retailers and CPG companies increasingly need real-time data to make decisions. Datasembly offers a unique solution for pricing and promotion data and the real-time capabilities are a differentiator,” said Jonathan Shulkin, fund manager at Valor Siren Ventures and co-president at Valor Equity Partners. “We are excited by Datasembly’s progress over the last year and look forward to continuing to work with the team as they accelerate their growth.”

In addition to the funding round, Datasembly is adding two new board members: Richard Tait, partner at Valor Siren Ventures and Lee Insigna, COO of Datasembly.

Datasembly empowers brands and retailers to make data-driven decisions about prices and promotions in real time. The company collects hyper-local, real-time data from tens of thousands of retail, grocery and QSR locations across North America. Its intuitive web app leverages this data to solve real-world problems and deliver immediate visibility and insights that save time, money and improve efficiencies, says the company.