Delhaize America Retailers Implement Online Circular Program

SALISBURY, N.C. -- Food Lion here, as well as Hannaford Bros., Scarborough, Maine, and Sweetbay, Tampa, Fla. -- all divisions of Delhaize America -- have implemented an interactive online circular program, adplex VirtualStore, adplex, Houston, announced yesterday. The program includes searchable weekly specials, streaming how-to videos, an online shopping list manager and a searchable recipe program. “Our new adplex-powered VirtualStore gives us a direct way to communicate one-on-one with our customers, unlike anything we‘ve ever been able to do through traditional marketing methods,” said David Palmer, director of loyalty marketing, Food Lion, in a statement.