Kroger Launches Website for Moms

CINCINNATI — Kroger Co. here said Wednesday it is launching a new website affiliated with its Comforts line of baby products that will seek to serve as an online community for mothers.

ComfortsForBaby.com will be available in both English and Spanish, and will feature original content targeting mothers across all demographics.

"All moms are looking for the tried and true and want to hear from others about what works and is practical and realistic," said Paula Andruss, a mother of three and the site's Chief Comforts Mom, in a prepared statement. "ComfortsForBaby is a place for those who have 'been there and done that' to share their expertise with other moms and to find community support for themselves."

The website will offer advice-oriented articles, such as how to soothe a crying baby or make mealtimes more fun and nutritious. Articles focused on newborns, infants and toddlers will be updated weekly. Another feature will focus on products. It will provide an opportunity for moms to share their feedback online with other moms.

"Mothers find authentic reviews extraordinarily valuable when choosing products for their children," Andruss said.