Kroger Loyalty Partner Dunnhumby USA Reports 40% Annual Growth

CINCINNATI — Dunnhumby USA, the four-year-old U.S. division of U.K.-based loyalty card marketer Dunnhumby that is half-owned by Kroger here, reported this week that it is experiencing a 40% annual growth rate, with company sales projected to be $150 million in 2007. It hired 48 employees this year to bring the total to 220, and plans next year to hire more than 70 employees for its headquarters here and an office in Atlanta, as well as other areas such as New York and Portland, Ore. While its principal client is Kroger, Dunnhumby USA is also working in the U.S. with The Home Depot and Coca-Cola. In the U.K., Dunnhumby gained notice for its highly successful loyalty programs with Tesco, which opened its first stores in the U.S. this week.

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