Kroger Puts Its Name on Atlanta Fresh Fare

ATLANTA — Kroger Co. has placed a large "Kroger" sign in front of its new Fresh Fare store here after customers reportedly did not realize the converted location was still operated by the Cincinnati-based chain.

Kroger had converted the traditional Kroger store to its more upscale Fresh Fare concept last October.

According to a report in the Atlanta Journal-Constitution, a Kroger spokesman said the company put the new signage up on Monday after "some customers did not recognize that the Fresh Fare store was part of the Kroger family of stores."

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