Peapod Sponsors Virtual Food Drive

NEW YORK - Peapod by Stop & Shop, the online arm of the Ahold-owned supermarket chain, is the exclusive title sponsor for a "virtual food drive" program recently launched by the Food Bank For New York City.

Peapod and the Food Bank are planning a series of cross promotions throughout the coming year, the Food Bank said.

"As we continue to expand our delivery service in New York City, we are committed to being a valued community partner," said Peg Merzbacher, director of marketing for Peapod by Stop & Shop, in a prepared statement. "As an online retailer who strives to make grocery shopping easier, we particularly appreciate the innovative concept of a Virtual Food Drive that uses technology to making giving easier."

The virtual food drive's website tool mirrors grocery shopping online, where users can shop the aisles — meat and fish, grains and beans, dairy and eggs, produce, etc. — and then place items in a shopping cart to check out and make a donation. Carolina Rice and Ronzoni have signed on as sponsor of the virtual food drive's Grains & Beans aisle. The Food Bank is seeking additional sponsorships for their Produce aisle, the Meat & Fish aisle, the Dairy & Eggs aisle, and the Beyond Food aisle.

The site is encouraging users to create their own virtual food drives on the site for special occasions such as birthdays, where guests can make donations in lieu of traditional gifts.

Peapod is offering donors a $10 discount off their next Peapod delivery of $100 or more.