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PLMA 2018 Affirms Private Label's Innovation Explosion

A "blurring of brands" is transforming the category, as was evident on the show floor.

Rebekah Marcarelli, Senior Editor

November 13, 2018

12 Slides
PLMA show floor
The explosion of innovation in private label was obvious when walking the floor at the 2018 PLMA Show in Chicago, where manufacturers proudly displayed on-trend products, including new additions that promise to further enhance retailers’ own brands.Photograph by WGB Staff

About the Author

Rebekah Marcarelli

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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