Southeastern Grocers Launches Veterans Day Wall of Honor

Leading up to Veterans Day, Southeastern Grocers, the parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, launched its Veterans Day Wall of Honor community donation program in all stores, together with the Southeastern Grocers Foundation. Now through Nov. 15, customers and associates can show their support for veterans of the armed forces by making a donation at checkout to benefit Hope For The Warriors, an organization that provides service members, veterans and military families that are focused on transition, health and wellness, peer engagement and connections to community resources.

When customers make a donation at any BI-LO, Fresco y Más, Harveys or Winn-Dixie store, they will be provided a Dedication Card with the opportunity to write a special message to their own military hero. These personal dedications will build a Wall of Honor at each store as a visual tribute to those who served, continue to serve and have sacrificed for the nation.

“This Veterans Day, we continue to show our military and their families the appreciation we have for the sacrifices they have made for the nation," says Ian McLeod, President and CEO of Southeastern Grocers. "Together with our associates and customers, we honor those that have served by raising funds and awareness for Hope For The Warriors and share our admiration for our service men and women with thousands of inspirational dedication cards throughout our stores. The Southeast has some of the highest military veterans populations in our country, so we join our associates, customers and communities in saying `thank you,' to those service members who have fought for the nation’s freedom."

Customers can show their support on social media if they like, follow and share BI-LO, Fresco y Mas, Harveys, Winn-Dixie and Hope For The Warriors Facebook posts and Twitter feeds with #AllforHonor; or honor a veteran by posting a dedication on www.facebook.com/allforhonor.

“Hope For The Warriors is extremely grateful to Southeastern Grocers and its customers for their support this Veteran’s Day, honoring the service of our veterans,” said Robin Kelleher, co-founder and president of Hope For The Warriors. “Through this campaign, they are helping us reach thousands of patriotic Americans who truly understand the sacrifices of our veterans, service members, military families and families of the fallen. As we celebrate our 10th anniversary, the continued support of Southeastern Grocers, its partners, vendors and customers has made a momentous impact allowing us to serve thousands in need through our nationwide programs.”