Wal-Mart to Sell FIFA World Cup Merchandise

BENTONVILLE, Ark — Wal-Mart Stores here last week said it would partner with the Federation Internationale de Football Association’s (FIFA) exclusive worldwide master licensee, Global Brands Group, to operate 2010 FIFA World Cup Official Event Stores in nearly all of its retail markets around the world.

In addition to featuring FIFA event branded shops inside select stores that will offer exclusive FIFA World Cup official licensed products, Wal-Mart said it will host special events leading up to the soccer games that run from June 11 to July 11, 2010 in South Africa.

All 2010 FIFA World Cup branded merchandise will be customized for the country where it will be sold. With everything from hats and bags, to soccer balls and T-shirts, fans who visit the shops will be able to support their team like never before.

"We want soccer fans around the world to participate in the world’s most spectacular sporting event by giving them access to exclusive FIFA World Cup merchandise at a great price,” said John Aden, senior vice president, Wal-Mart International in a press statement.

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