Wegmans Promotes Itself as a One-Stop Shop

ROCHESTER, N.Y. — As part of a new campaign that encourages website visitors to “think Wegmans,” the retailer is positioning itself as a one-stop shop. “You don’t have to make a special trip for club sized savings,” reads its site. “We price to match or beat club store prices — and you’ll never pay a membership fee.” Wegmans is also promoting the value of its chef-prepared, ready-to-eat meals. “A trip to Wegmans is like a trip to your favorite family restaurant at a fraction of the cost,” according to the retailer. Wegmans also lets shoppers know there is no need for comparing the prices of different retailers. “We check hundreds of prices each week to make sure our prices on everyday and seasonal items are as good as or better than those you’ll find anywhere else,” says the site. “Don’t shop around town, shop around Wegmans and save.”

Read More of Today's Headlines