Whole Food ‘Saves World’ With Personal Care

AUSTIN, Texas — Whole Foods Market here has approved products from Save Your World, Portland, Ore., to be carried in its Rocky Mountain Region stores, the supplier said last week. Among the lines: Save Your Skin exfoliating soaps, shower gels and body lotions, and Save Your Hair shampoo and conditioner with organic Yerba Maté and organic Aloe Vera. Last month, the retailer gave the Save Your World brand body lotion its Premium Body Care Standard Seal of Approval and launched it nationwide. "The unique ingredients in Save Your Skin, Save Your Hair and Save Your World products, along with their unique rainforest preservation perspective, greatly complement the interests of the discerning Whole Foods Market customer," says Daniel Chapman, Whole Body coordinator, Rocky Mountain Region. "A company that shares our values, like Save Your World, fits in perfectly in the Whole Foods Market culture." Scott Cecil, the supplier’s president, said: "Save Your World is committed to protecting our world's natural resources. We believe that people can live in harmony with nature. A portion of the proceeds from every product sold goes toward saving a South American rainforest.”

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