Whole Foods Educates Shoppers on Premium Body Care Standards

AUSTIN, Texas — During the month of April, Whole Foods Market here plans educational programs on its Premium Body Care standards as part of its "Be Good to Your Whole Body" campaign in its Whole Body departments.

The educational components include in-store lectures and podcasts by Whole Body experts on Whole Foods Market's Premium Body Care standard.

Topics include what to look for on labeling when selecting safer, more natural alternatives, how the Premium Body Care standards define "natural" for personal care and how these standards challenge product suppliers to reformulate their products and the overall impact this has on the natural body care industry.

Several resources are available online, including a three-part audio podcast series on Whole Story. The first podcast with Whole Foods Market's Lecia Rand, category manager, discusses the challenges of developing affordable natural body care products that meet Premium Body Care standards. A second podcast with Stacy Malkan, author of "Not Just a Pretty a Face: The Ugly Side of the Beauty Industry," explores the impact of Premium Body Care on the natural products industry and why these standards are so valuable. The third part of the series, with Prairie Rose Hyde from Alaffia, takes a look into how these standards have impacted suppliers and therefore the natural body care industry as a whole.

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