Winn-Dixie to Add Visa Prepaid Debit Card to Offering

JACKSONVILLE, Fla. — nFinanSe, a Tampa-based financial services company and provider of stored value and prepaid cards, announced it plans to launch in December its new Visa reloadable prepaid debit card in Winn-Dixie Supermarkets here.

The new Visa debit card will be sold at $3 and will not charge consumers any fees on purchase transactions. It will have a low $2.95 monthly maintenance fee for an unlimited number of purchase transactions and will allow consumers to load additional funds for only $2.95.

The prepaid debit card will charge a customer $1.50 to withdraw funds at an ATM but will offer free direct deposit of payroll, free receipt of bank transfers to the card, free live customer service in English and Spanish and free cell phone text message alerts with purchase and balance information after each transaction.

The company said it has designed the card to clearly display all major fees on the packaging so that consumers will be able to discern the costs of carrying the card and easily compare it to any competing product.

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