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Spending Plans Dip Slightly: Kantar

Shoppers are signaling a desire to cut back on spending, according to a new survey from Kantar Retail.

Jon Springer, Executive Editor

July 14, 2010

1 Min Read
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JON SPRINGER

COLUMBUS, Ohio — Shoppers are signaling a desire to cut back on spending during July, according to a new survey from Kantar Retail here.

Kantar's June ShopperScape survey showed that shoppers' plans to increase spending during the coming four weeks decreased by 1%, while their plans to decrease spending rose by the same amount. And while shoppers felt better about job security and the value of their homes and investments than they did a year ago, concern increased over credit card debt since last year, Kantar said.

Retailers can look forward to more spending for back to school, Kantar added, saying the percentage of consumers planning to increase back-to-school spending (21%) exceeds those planning to spend less this year (19%).

Kantar's studies indicated that consumers expressed feelings of sadness and helplessness related to the Gulf oil spill, and worry that they could feel its effects in the form of more expensive fuel and seafood.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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