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FMI hails USDA final rule on bioengineered food

Measure establishes new standard for disclosure

Russell Redman

December 22, 2018

3 Min Read
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The Food Marketing Institute (FMI) applauded the U.S. Department of Agriculture’s release of a final rule designed to promote transparency with bioengineered food.

Published on Friday in the Federal Register, the USDA National Bioengineered Food Disclosure Standard rule requires food manufacturers, importers and other entities that label foods for retail sale to disclose information about bioengineered (BE) food and ingredients.

In addition, the measure sets a mandatory, uniform national standard for the disclosure of information to consumers about the BE status of foods.

“FMI commends USDA for introducing a more precise vocabulary into the public discourse regarding biotechnology in food production. We look forward to working with the department to promote consumer understanding of the terminology in this rapidly emerging field,” FMI President and CEO Leslie Sarasin said in a statement.

For foods packaged before receipt by a retailer, either the manufacturer or the importer is responsible for ensuring that the label bears a BE disclosure, the rule stated. But retailers are responsible for BE disclosure when they package a food or sell it in a bulk container and/or display. Restaurants and similar retail food establishments serving prepared foods are exempted from the BE disclosure requirements.

“We look forward to continuing our collaboration with USDA’s Agricultural Marketing Service [AMS] and food retailers and wholesalers throughout the U.S. to roll out this important new disclosure standard to ensure our customers have access to the information that is important to their lifestyle choices,” Sarasin said. “We will thoroughly review the final rule to better understand the new requirements it contains.”

The USDA rule defines bioengineered food as foods containing genetic material that has been modified through in vitro recombinant DNA techniques and for which the modification “could not otherwise be obtained through conventional breeding or found in nature.”

AMS also has created a list of bioengineered foods to identify crops or foods available in BE form and help regulated entities determine if they need to make a BE disclosure. The list includes BE foods for human consumption that may be produced anywhere in the world, according to the USDA.

FMI noted that the rule provides a consistent way to provide transparency on foods sold at retail and gives customers a better picture of grocery products containing bioengineered ingredients.

“FMI enthusiastically supported the legislative process to pass the 2016 bill calling for the establishment of a clear and uniform national standard that would provide grocery shoppers with understandable information regarding products containing bioengineered ingredients,” Sarasin added. “We have been working closely with USDA and our coalition partners throughout the supply chain to ensure the final rule provides consistency and clarity to the customers shopping in any of our membership’s 33,000 retail food stores.”

In a study preview released this week, FMI said shoppers hold strong opinions about food labels, health and transparency and seek firmer guidelines for disclosure, including for ingredients on packages and information about sourcing, animal welfare and other factors.

According to FMI’s “2019 Power of Health and Well-Being in Food Retail” report, 42% of consumers avoid bioengineered food products. The research also found that 22% of shoppers seek not-bioengineered or non-GMO product claims when purchasing food.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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