Sponsored By

Hy-Vee digital media network gets under way

Expanded partnership with Quotient targets relevant CPG brand offers to shoppers

Russell Redman

May 27, 2021

2 Min Read
Hy-Vee food pharmacy store-Nebraska_1_0.jpg
Through Quotient's solutions, Hy-Vee will provide display, digital out-of-home, social media and other off-site media to brands through the new Hy-Vee Digital Media Network.Hy-Vee

Hy-Vee has launched a digital media network to deliver off-site media services and digital promotions, with the ability to target consumers and gauge the results at a granular level.

Under an expanded partnership with digital media and promotions specialist Quotient, the Midwestern grocer will provide display, digital out-of-home, social media and other off-site media to brands through the new Hy-Vee Digital Media Network. Brands will be able to access and use Quotient’s data to target shoppers with tailored offers and ensure they’re receiving the right offer at the right time, according to Mountain View, Calif.-based Quotient. 

In addition, Quotient said, brands will be able to track the effectiveness of their campaigns, including returns on ad spend and promotional spend, and Hy-Vee and its advertisers can get insight on campaign performance versus sales. 

“Quotient brings us a winning combination of industry expertise, scale, technology and data to more strategically reach and serve our customers,” Jessica Ringena, chief digital officer and senior vice president at Hy-Vee, said in a statement. “The personalized savings that this partnership will bring to our customers further expands on our promise to deliver great value and exceptional service.” 

Related:Tops Markets bulks up digital media muscle

Overall, West Des Moines, Iowa-based Hy-Vee operates more than 275 stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. 

Digital coupons on Hy-Vee’s website are powered by Quotient’s Retailer Promotions Platform, which the technology provider said brings customers a more personalized, convenient digital experience. Meanwhile, Quotient said its Promotion Amplification tool merges Hy-Vee’s point-of-sale and loyalty card data with its weekly sales and offers. 

And on the CPG side, Quotient noted that its Retailer Performance Media platform will enable thousands of its brand clients to extend their reach and engagement of their promotions and content among Hy-Vee shoppers.

“We’re thrilled that Hy-Vee has looked to Quotient to power the next generation of its digital savings platform to provide more value to brands as well as shoppers,” commented Steven Boal, CEO of Quotient. “The partnership comes as part of the continued expansion of Quotient’s retailer network, which captures point-of-sale data and enables intelligent targeting for brand campaigns.” 

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like