Holiday meat sales were strong despite tight supply

Memorial Day signals the traditional start of the summer grilling season, with meat and poultry promotions typically dominating the front page of grocery circulars around the country. This year, however, 210 Analytics LLC president Ann-Marie Roerink reported that coronavirus-spurred tight supply, along with price inflation and continued social distancing measures, created a very different marketplace and demand.

“Purchase limits remained in place for many popular cuts, all while more states allowed restaurants to reopen dine-in facilities, altering the demand landscape yet again,” she said.

Despite the supply pressure, dollar sales still grew 20.7% the week of May 24 versus the same period last year, and volume grew 5.1%.

Year to date through May 24, Roerink reported that meat department dollar sales were up 24.7%, boasting double-digit growth for 11 weeks running. This, she said, reflects an additional $5.8 billion sold versus the same time period in 2019. Year-to-date volume sales through May 24 were up 17.3% over the same period in 2019, reflecting an additional 1.2 billion lb. of meat and poultry sold versus the same time period in 2019.

New data suggest that supply pressure appears to be lessening due to the supply issues improving and demand from retail softening a bit, Roerink added.

Related:Grocery chains limit meat purchases to prevent hoarding

Christine McCracken, executive director of food and agribusiness at Rabobank, noted that U.S. beef production was only 8% behind year-ago levels during the holiday-shortened week, while pork production was 6% behind last year’s pace.

This is a significant improvement from late April reports when beef and pork were at historically low levels, down 35% each, Roerink noted.

However, McCracken said labor availability remains a challenge throughout the industry, forcing some plants to forgo deboning and other value-added activity.

“The chicken industry faced limited disruption this past week with ample labor and plants able to run on Saturdays to maintain production volumes. Chicken supplies will soon tighten, however, as production cuts in April and May will begin to limit availability,” she said.

Regarding food retail and foodservice demand, McCracken said, “Retail interest following the Memorial Day holiday is softer for many items, with some buyers taking a more cautious approach, given uncertain consumer interest.”

Notably, there was some consumer pushback to higher prices on the shelf and limited ad activity for beef and pork, she said.

Foodservice demand also slowed, with pipelines now replenished and consumer demand still slow, although demand for tenders and wings was steady, while interest in ground product was also good.

Related:There’s still a place for organic and free-from varieties in the meat case

Roerink said consumer comments from the Retail Feedback Group Constant Customer Feedback system showed that purchase restrictions and limited inventory continued to affect purchases during the week of May 24.

Consumers have also expressed frustration over higher retail prices that have resulted from the recent supply chain issues.

“Your prices are way too high on meat products,” one shopper said. Another said, “The price of meat is terrible. We see on the national news that farmers are being paid less for their beef, yet the prices in the store have gone up.”

Roerink said retailers are making adjustments in their ads to provide alternate options based on supply and pricing.

Samer Rahman, senior director of meat and seafood for Allegiance Retail Services, said, “For the first time in my over 30-year career, we did not feature top round London broil on the front page of our ads leading up to Memorial Day as a result of the current situation. We were forced to promote alternative items such as frozen pork baby back ribs, frozen chicken breast and frozen burgers. As a result, frozen meat sales have seen double-digit growth in the last few weeks.”

For our most up-to-date coverage, visit the coronavirus homepage.

This article originally appeared on Feedstuffs, a Supermarket News sister website.