Raley’s Announces Partnership with California Grown USDA Choice Harris Ranch Beef

With a focus on locally grown products, Raley’s Family of Fine Stores announces the first major retailer partnership with Harris Ranch Beef. The move ensures that Raley’s customers will be provided only California Grown USDA Choice Beef, locally raised and grown. “When Raley’s went looking for premium, well-marbled and locally produced beef, we found it in our own backyard at Harris Ranch,” says Koen Vemelyen, Raley’s Meat and Seafood Expert.  “We know our customers want fresh and locally sourced product- at Raley’s, our customer will receive high quality beef from California.” Harris Ranch’s sustainable, local and home-grown beef helps support local California and regional economies, company officials say. Cattle feed is tested to ensure it is free of pesticide residue, and finished beef is screened for antibiotic resides above USDA standards. Harris Ranch beef is grown by ranching families committed to animal welfare. California grown, fed and processed beef is better for the environment and reflects Raley’s and Harris Ranch’s mutual commitment to providing the freshest, most wholesome products, officials add. “For over 50 years, Harris Ranch has strived to produce the highest quality beef in the world,” says Mr. Dave Wood, chairman of the Beef Division, Harris Ranch. “Still family owned and operated, we take great pride in raising beef that’s as pure and great tasting as nature intended. We understand that great brands aren’t born -  they’re built over a lifetime of hard work, dedicated leadership and continual innovation. That’s how a family name becomes a strong company and a trusted brand like Harris Ranch.”