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BrandSpark Names 2021 Most Trusted Consumer Product Brands

Extensive shopper survey reveals loyalty in 167 categories. Market research firm BrandSpark International has named the 2021 winners of the BrandSpark Most Trusted Awards for everyday consumer product brands.

Jennifer Strailey

February 23, 2021

2 Min Read
Shopper Study
Shopper StudyPhotograph: Shutterstock

Market research firm BrandSpark International has named the 2021 winners of the BrandSpark Most Trusted Awards (BMTA) for everyday consumer product brands. The winners were selected based on a survey of 17,990 U.S. shoppers, who shared their thoughts on which brands they trust the most and reasons for that trust.

“With the pandemic and fragile economy, consumers are more cautious than ever about what they are bringing into their homes,” said Robert Levy, president and CEO of BrandSpark International, in a release. “So, right now, building a bridge of trust is more important than ever for brands. The BrandSpark Most Trusted Awards seal has been a visual reminder of that trust for eight years. It underscores that other shoppers trust the brand and helps build trust with new consumers to ultimately drive purchase.”

For the second year, BrandSpark has partnered with Newsweek to help drive awareness of these award-winning brands. The partnership will include features of the winners in print and digital formats, targeted communications to readers and advertising opportunities for brands.

Awards are given in 167 consumer product categories, 87 of which were new categories this year. The most important drivers of brand trust, said BrandSpark, are providing sufficiently detailed information about products, being transparent about how products are made, offering consistent fair pricing, and responding quickly to issues.

The survey reveals that Americans continue to be more loyal to the brands they trust, with 47% saying they are loyal to brand names vs. 44% a year ago and 40% in 2017 and 2018. Americans are also doing a lot more shopping online, where they are encountering new brands to compare with past favorites. Currently, 32% are making purchases online at least once a week vs. 27% a year ago, which can lead to increased brand switching, BrandSpark said.

Manufacturer Procter & Gamble had the most brand wins, with 21 total, and seven wins in the laundry categories alone. For a list of the BrandSpark Most Trusted Awards 2021 winners, as well as the winners in new categories like baby and kids, see BrandSparkMostTrusted.com.

 

About the Author

Jennifer Strailey

Jennifer Strailey is editor in chief of Winsight Grocery Business. With more than two decades of experience covering the competitive grocery, natural products and specialty food and beverage landscape, Jennifer’s focus has been to provide retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales. She began her journalism career at The Gourmet Retailer, where she was an associate editor and has been a longtime freelancer for a variety of trade media outlets. Additionally, she has more than a decade of experience in the wine industry, both as a reporter and public relations account executive. She has a Bachelor of Arts degree in English from Boston College. Jennifer lives with her family in Denver.

 

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