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Alberta grocery chain gets a new look

Freson Bros. rebrands 15 stores as Fresh Market

Michael Browne, Executive Editor

September 14, 2018

9 Slides
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Christophe Bernard Photography

Retail and branding firm Shook Kelley’s latest project is the Canadian family-owned supermarket Freson Bros., which rebranded 15 stores as “Fresh Market” to reflect the family’s beliefs and identity rooted in Alberta’s heritage and butcher tradition. In addition to including contemporary food trends into the store, new shopping “zones” were established to create a seamless customer experience throughout the store.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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