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Gallery: Inside Tesco's friendlier hypermarket

Jon Springer, Executive Editor

September 6, 2017

7 Slides
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Tesco PLC recently unveiled a newly designed hypermarket dedicated to challenging the retailer’s reputation for large but “cold” stores. The 80,000-square-foot Tesco Extra, which opened in June in Llansamlet, a suburb of Swansea, Wales, intends to move Tesco from “from big, bold and cold, to big bold and homely,” using the British word meaning simple and comfortable, designers said.

The store was designed in a collaboration between Tesco’s in-house designers and Blink, a Swedish design agency. “Indeed, Tesco is a big corporation, and the stores are very large, but that will not change anytime soon, so Tesco has to turn that fact into an explainable and ownable advantage to make customers like Tesco for what it is,” Blink said.

Tesco Extra from BLINK Design Agency on Vimeo.

 

About the Author

Jon Springer

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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