Gelson’s opens convenience store on Rove’s new EV charging site in California

Gelson’s Markets, a grocery store chain based in Encino, California, has partnered with electric vehicle (EV) charging center developer Rove to open a convenience store, ReCharge by Gelson’s, at Rove's first full-service EV charging station in Santa Ana, California, which opened today.

Gelson’s c-store offers fresh food, including coffee and espresso drinks, snacks and locally made salads, sandwiches and bowls.

“Opening this new concept is a milestone moment for us," said Ryan Adams, President & CEO of Gelson’s. "After more than 70 years operating full-service markets, we’re excited to team up with Rove to share our premium food and beverage offerings with an expanded audience. Their support has been key in making this vision a reality. As we look to open more ReChargelocations in partnership with Rove, we’re focused on giving our existing customers and new ones more ways to access the quality products they’ve come to expect from us across Southern California.”

Gelson's has announced plans to build a new concept fresh market at future Rove centers, and Rove plans to open 10 full-service charging centers in Southern California by 2026.

Each Rove location offers an onsite market, an eco-friendly car wash, complimentary vacuums with every charge, restrooms, a pup pad and a 24/7 lounge with indoor and outdoor seating, Wi-Fi and power stations to charge electronics. 

The 1.3-acre charging center is located at the corner of 17th St. and Lincoln Ave in Santa Ana. It has 40 direct current (DC) ultra-fast EV chargers under more than 400 solar panels. The chargers are equipped with the following plugs:

Rove offers onsite support during peak hours, 24/7 online support and after-hours security.

“Our team set out to create more than just a charging station. We designed a community destination, a place where our customers would feel at ease and supported,” said Bill Reid, chairman and CEO of Santa Ana-based Rove. “Whether you’re a local commuter or an EV-dependent business, we’re committed to providing a reliable, customer-centered and accessible experience.”

This story was originally featured on CSP Daily News, a sister publication of Supermarket News.